You are asked to produce a Public Relations Campaign Proposal document and
an essay that explains the theory behind your planned approach to the Proposal task. You
may base your assessment on the suggested scenarios
 A real organisation that you contact and gain permission to research. Remember to
provide your ‘potential client’ with a copy of your completed public relations
campaign proposal document as a courtesy. Your contact must be real, that is, your
campaign proposal cannot be generated from internet research, and you must
include a letter of permission from the organisation stating the proposal is all your
own work (please ensure you include an organisational contact name and phone
number for verification. Important: you must respect professional protocols in your
dealings with the organisation – establish a contact point for your research needs,
keep your communication professional, respect confidentiality.