Focusing on the company, AirBnB and their website. Fill out the questions in the case study using APA format. Provide sources if necessary. Please provide
at least a page for each of the 2 sections. I can add the title page myself.
Airbnb Case Study
1. Web Design
(a) Discuss principles of good web design as they relate to your company’s desktop and mobile design.
(b) Are there areas for improvement? If so, why? If not, discuss why.
(c) Provide screen grabs to exhibit analysis.
2. Analytics
(a) What are key metrics and key performance indicators that your company should consider and utilize?
(b) How will the analytics from those identified in the above question help your company make better decisions?