An Analysis of the Current and Future use of Internet Technologies of ASOS.COM

the company you are going to write is ASOS.COM

for detailed requirements, please refer to the Assignment Brief.

an executive summary should be writtten and this is NOT included in the 2000 word count.

It’d better if you write it after you finish the 2000 words essay. please note that each

section of the assigment refered to ONE week of lecture notes, so please be sure use the

theories and(or) models and(or) methods and (or) criteria to write this essay or it may be

failed.

Write a business report on:
“An Analysis of the Current and Future use of Internet Technologies of [the organisation that you have already used for the team work]”
??One other topic/aspect of your own choice (for example Mobile Commerce (Week 6), Social Networking/Web 2.0 (Week 5), Sales and Customer Service, Ethical aspects, Legal aspects, Operations, etcetera – please check with your seminar leader if you are unsure about which topic to choose)

• Apply academic theories and frameworks and correctly reference those.
• Provide evidence, for example by using screenshots or references to the organisation?s internal publications (including their website) or external publications (newspaper and journal articles, Mintel reports, etc).
• Make good use of the library and online search facilities to find as much information about the organisation as you can. Make sure you distinguish between reliable and unreliable sources, and make sure you reference properly. Don?t just copy sections from your sources, but use the material to support your own analysis.
• Creativity in the form of additional reading, interesting approaches and novel angles are encouraged and rewarded.
• Make sure you concentrate on the e-Business aspects, and don?t write a report that is too generic.
• The report should be analytical rather than descriptive.
• Appendices can be used to support your analysis (and reduce the word count).However, you need to make sure that everything that is essential for your analysis is actually in the body text, and that appendices are explicitly referred to in the body text (otherwise they don?t count!).
• Each report should include the „academic conduct form? (which can be found on moodle) – you should fill this in and sign it.