You are required analyse the survey data and to write a 2,000 word research report for Anita. This is not an essay and should be in report format. Your report should include:
? An executive summary
? Overview of the study background and research design
? The main findings reported from you analysis of the data set anita.sav and your conclusions.
? A ‘Limitations and proposals for future research’ should also be included. In this section you should:
o Identify any weaknesses in the survey that Anita needs to be aware of.

o Identify to your client any possible weakness in research design and analysis which a) might suggest caution in reading the results and b) where you would suggest changes in the research design (questionnaire, sampling, analysis plan) in future research.
o Be careful to write this section appropriately for the client – i.e. as ways to improve the survey for a future study but without completely discrediting the current research.
? The report should have an appendix where additional information and research resources are collated. The appendix is not included in the word limit.

General assignment advice: 1. It is really important to remember that this is a report for a client and needs to be written in an appropriate style.
2. Use headings and sub-headings. Statistical results need to be reported in an appropriate format for the audience. Remember Anita is not a statistics specialist. You should write out the findings in appropriate and clear language, provide statistical information in brackets and use graphics such as charts to illustrate key findings. You should not just cut and paste SPSS output into the main body of your report.
3. Remember that not all of the data, even if it happens to be statistically significant, needs to be reported. Good reports are based on an analysis plan which is directed by the research questions.
4. The section of the report titled ‘Limitations and proposals for future research’ should also be written in report format. However, here it is appropriate to reference/cite books or journal articles to provide support for your observations and recommendations.
5. The report will be marked as a whole document. There is not a set amount of marks awarded for each section of the report. You are being assessed on your ability to undertake, report and reflect on quantitative data analysis for Anita’s Kitchen restaurant. This is an
applied and commercial piece of research. The section ‘Limitations and proposals for future research’ should not dominate your report. 6. Please make sure you are familiar with School of Management policies on plagiarism and poor scholarship. All assignments are checked for plagiarism and poor scholarship. Do not cut and paste from websites, or include extracts from any source without full and proper citation in line with the Harvard Referencing System.
7. Stick to the word limit. The word limit does not include references or direct quotes or the content of tables. However, please use tables and graphics carefully as you will be assessed on how you combine graphics and texts in communicating to the client.