Content
You should select an MNC from an emerging market context of your choice (i.e. EMNC) BUT NOT ONE that you have used for coursework essays in other modules or your dissertation. You will need to ensure you can collect secondary data on this company to write a report style essay that critically evaluates the following three key areas covered in the module:
- The international strategy adopted by the firm as it has developed. If the strategy has changed across time or seems to be inconsistent, then briefly explain this. (I-R) framework
- The firm’s strategic use of joint ventures, alliances, or mergers and acquisitions. You should select one or more instances where you can evaluate and learn from failure or success in the actions taken. You should ask key questions about the goals, processes and appropriateness of the chosen instances for the firm.
- The firm’s international operations and management structure. You should focus on at least two of the following depending on the data available to you: (a) the role of the HQ versus the subsidiary; (b) the ability of the firm to leverage learning across country borders; (c) the ability of the firm to implement a significant global change (this might, for example, be a new environmental strategy; a change in the way it structures R&D activity; or a change in its HR policy); (d) political aspects of operating in host markets (in the view of salience of political factors in developing as well as emerging markets, this might, for example, include political factors affecting merger and acquisitions; specificity of accessing foreign markets; or instances of politically-motivated exits from foreign markets;