Description

Q1.What does the UK Sneaker/Sports Trainer market look like? Market characteristics,
dimensions and segments. (Word Limit: 300 words) (30 marks).
Here you should discuss the overall size of the market (in terms of volume and value)
and how it has changed in recent years, the range of products on offer and the relative
importance of different market segments.
Q2.Who are the key players in the UK Sneaker/Sports Trainer market? Market
structure, market shares and competitive behaviour. (Word limit: 300 words) (30 marks)
Here you should identify the main companies involved in the UK market, their market
shares (and how these have changed) and the basis of competition between them
(price & non-price), and whether there is a clear market leader.
Q.3What drives the Sneaker/Sports Trainer market in the UK? Key market ‘drivers’ on
both the demand and supply side.  (30 marks)
Here you should identify what are the key factors driving demand (eg incomes,
consumer spending, demography, fashions) and supply (eg new technologies, supply
chain developments, new producers).
Q4.What does the future hold? Key threats and key opportunities (Word Limit: 100
words).(10 marks)