Apple Inc.
Order Description
The following is a suggested outline for the industry analysis:
• A broad overview of the industry.
• The industry major competitors, market share of each competitor
• Major products
• Rivalry in the industry/Porter’s 5-Forces analysis
• Key ways which the firms within the industry compete
• Strategic issues the industry faces
The company analysis should include:
• An overview of the company
• The size of the firm (sales, assets, personnel, etc.) ? The firm’s distinctive competencies (major products, etc.)
• A brief SWOT analysis of the firm o Strengths and Weaknesses o Opportunities and Threats
• A Porter’s 5-Forces analysis
• The strategic issues facing the firm
• Final Strategic Recommendations with supporting rationale