Select 5 American ads, and 5 Arab ads from the same categories and same brand just one American and one Arab
1- Car: Mercedes
2- Food: Coca-Cola
3- Skin Care: Neutrogena
4- Make-up: Benefit
5- Hair care: Johnson’s
Ensure that each one American ad and Arab ad should be from the same brand.
2- Compare and content analyze the 5 American ads and the 5 Arab ads using the themes (see Kalliny & Gentry’s article on cultural values in ads) we discussed.
Delete, alcohol, tobacco , and contraceptive from the product category. .
3- Your coding sheet will include the cultural values of Kanlliny & Gentry, in addition to the following:
A: Role of women in the ads
B: Role of Celebrity in the ads
C: The rational appeals as well as the emotional appeals.
4- Write a short report 3 pages about the results and your discussion and submit it Your report should also include the Online addresses of the sites from which you got your ads.