BUSINESS MODELS.
Demonstrates an appreciation of business models
10 10 ?
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Effectively demonstrates an appreciation of the concept and problems.
Convincingly demonstrates an appreciation of the concept and problems.
Highly competently demonstrates an appreciation of the concept and problems. Superior demonstration of the concept and problems, and history within the literature.
Logically compares and assesses three business model conceptualisations
30 30 ?
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Effectively compares and assesses conceptualisations.
Convincingly compares and assesses conceptualisations. Highly competently compares and assesses conceptualisations, explaining strengths and benefits of each.
Highly competently compares and assesses conceptualisations, explaining strengths and benefits of each, and theoretical issues.
Justifies the preferred business model conceptualisation
20 20 ?
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Effectively justifies the preferred business model conceptualisation.
Convincingly justifies the preferred business model conceptualisation.
Justifies the preferred business model conceptualisation using very sound logic. Justifies the preferred business model conceptualisation using logic to discuss contexts.
Applies the preferred business model to a recent innovation from real-life
10 10 ?
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Effectively applies the preferred business model conceptualisation to an example.
Convincingly applies the preferred business model conceptualisation to an example.
Highly competently applies the preferred business model conceptualisation to an example.
Applies the preferred business model conceptualisation in a superior manner to a complex example.
Concludes by summarising key arguments, making sure all arguments are well-articulated
10 10 ?
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? Insufficiently addressed.
Effectively summaries and articulates the key arguments.
Convincingly summaries and articulates the key arguments. Highly competently summaries and articulates the key arguments, demonstrating and understanding of the theory.
Summaries and articulates the key arguments in a superior manner, demonstrating a strong understanding of the theory and its potential applications.
Coherence of arguments, theoretical integration, written communication, credible sources and reference standards skills
20 20 ?
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? Poor. Effectively communicates ideas and demonstrates a good knowledge of core texts/ understands key concepts introduced in class.
Convincingly communicates ideas and demonstrates has read beyond core texts/has a good understanding of key concepts introduced in class.
Highly competently communicates ideas and demonstrates has read well beyond core texts/ understands key concepts introduced in class and has an ability to use theory intelligently
Communicates ideas in a superior manner and demonstrates has read extensively/understands key concepts introduced in class thoroughly and how theoretical assumptions could be challenged.