Order Description
Case Study: ”Shoes Of Prey”

The Case Study Essay needs to include the followings:
Please read the following attached case and use other sources of research to discuss the following:
1. Market Background
2. Retail Niche
3. Consumer Profile
4. Online Business Strategy
5. Competitive Advantage
6. Recommendations for growth within 5 years based on your research

Essay Format
• Cover and Title Page
• Executive Summary (1/2 pg not included in word count)
• Introduction – (approx 150 words)
• Body of essay (approx 1700-2200 words)
• Conclusion – (approx 150 words)
• Reference List

Proof of extensive and comprehensive research to support your strategy through the use of academic research also is required at Post-Graduate level
ie; Peer Reviewed Journals, Credible Market Survey Research (Use Google Scholar)- Ensure credibility of research ie; Wikipedia is not acceptable as an academic source