Contemporary Issues in Entrepreneurship and Innovation

Order Description
Article analysis:
https://www.inc.com/magazine/20080601/the-customer-is-the-company.html

For the article, you should provide:

a summary of the article or case study and brief discussion of the main points
a discussion of how the case study is relevant to entrepreneurship and innovation and the relevant topics (the crowd, ecosystems)
an explanation of how the option/solution addresses the organisation’s issue detailed within the article/case, and to what extent
an evaluation of any limitations or gaps in the information provided within the article or case study, supported by evidence from other research.
Assessment criteria

1. Analysis of articles/cases.
2. Evaluation of options to address business problems.
3. Synthesis and cohesion.
4. Presentation: Structure, grammar, language and referencing.