Entry Strategy

Entry Strategy

barriers, what resources / capabilities might give some competitive advantage  countries? Which ones re not going t e very useful in the countries
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3. Who are the key competitors in your country for your product / service? Briefly assess their resources & capabilities n Ling particul rly how easy or difficult t will be to compete with them, given their resources / capabilities. Show how you might e able to learn from the things they do particularly well.
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4. Recommend an entry strategy (export r FDI) for the GCC business to enter the markets in your two countries, an briefly say how the strategy could be implemented It does not necessarily have to be the same strategy if conditions in the two countries are sufficiently different, you may needifferent strategies.
5. Discuss the marketing mix (4 P’s) to be used in your two countries. It does notberecessarily have to b the same if conditions in the two countries are sufficiently different, you may need different marketing.
6. Discuss the differences and similarities in your strategies and marketing for the two countries. What general principles can you recommend for when _J company similar to the one V ism iss hPra rinoc iiitn fritsninn rernrIenha.0