Order Description
working on your portfolio essay’s introduction and on a plan for your overall essay. You’ll find more details about the introduction below. After you write the introduction, add a plan for how you intend to develop the rest of the portfolio essay. The plan can be a narrative, an outline, an issue tree, bullet points, or any other planning tool you like. This introduction and plan are due at the end of Week 3.

Some Information on Writing the Introduction to the Portfolio Essay

Ethos is how you establish your credibility. Why should your audience listen to you? Your big chance to establish your ethos is in your introduction. Use this section of your essay wisely. The introduction should talk about your past and your future aspirations. Who are you? Why are you the way you are? Who do you hope to be? What are your goals? What are your aspirations?

We don’t usually talk about what other people have written in their essays but because the introduction sets the overall tone for the portfolio, I’m giving you a couple of examples of what students included in their opening paragraphs from past portfolio essays.

The first example relates a story told by one student who told us how his parents died when he was very young, and he was raised by his grandmother. He spoke of how she had such a reverence for education that she instilled that level of education in him. He told how he had worked hard in high school and college and how you his knowledge to start and run two very successful businesses. However, he kept thinking how his grandmother always wanted him to get an advanced degree and so he sold his businesses in and to the CIM program. His grandmother passed away, but he was getting his degree for her. (This example also used Aristotle’s strategy of pathos by evoking strong feelings in the readers.)
The third example concerns another woman who thought her father was the smartest man she ever knew. He didn’t have a college degree. He didn’t even have a high school degree. He couldn’t afford to go to school because he had to work to support his family. She worked hard and went to college because she just knew that that’s what her dad wanted for her future. No one in her family at ever received an advanced degree and she wanted to do this for dad. She entered into the CIM program to fulfill an opportunity that her dad never had. In the introduction to a portfolio she spoke about all this and also how her dad had passed away before she finished. Her only regret was that she never told him that it was his influence that gathered to reach higher than she herself at ever imagined.

In the introduction some people talk about their past work experiences; some talk about their life experiences. Some speak about their youth and the key people who have influenced their lives and values. There are many ways to develop an effective beginning to your portfolio essay and we have found that starting with some of the more personal goals is very effective before going into how you met the program goals.

Your assignment this week and next is to draft your introduction; it can be more than one paragraph. Then, after you write the introduction, add a plan for how you intend to develop the rest of the portfolio essay. The plan can be a narrative, an outline, an issue tree, bullet points, or any other planning tool you like.
here is my refernce
Reference
– Davenport, T. H., Harris, J. G., & Morison, R. (2010). Analytics at work: Smarter decisions, better results. Harvard: Harvard Business Press

-Joan, M. (2011). Understanding Michael Porter: The Essential Guide to Competition and Strategy

-William, S. H., & John, D. (2010). Finance Without Fear: A Guide to Creating and Managing a Profitable Business

-Adele, R (2015) Buyer Personas: How to Gain Insight into your Customer’s Expectations, Align your Marketing Strategies, and Win More Business

– Rudolph, F. V., Kathleen, S. V., & Deanna, D. S. (2014) COMM3 (with CourseMate, 1 term (6 months) Printed Access Card) (New, Engaging Titles from 4LTR Press)

– Thomas, H. D., & Laurence, P. (2000). Working Knowledge

-Simha, R. M., & Jeffrey, W. (2009) Essentials of Business Processes and Information Systems

-Cortada, J. (2011). Information and the Modern Corporation, The MIT Press,