HSBC advice on how to improve their situation

Order Description

391DEL – Advanced Business English: Assignment Brief

Coursework 2: (50% weighting)

Imagine you are working as an independent business consultant and that you have been commissioned by the management board of HSBC to provide them with some advice on how to improve their current situation.

Write a clear and detailed report of 1000-1200 words. The report must contain:

1) a title page
2) an analysis of the current situation and the problems faced by the company
3) recommendations for action
4) all the other main sections used in a business report, as discussed in class
5) a list of references

You must use the article below, as well as up to THREE other appropriate sources to support your analysis. All sources must be referenced according to the Coventry Harvard guidelines, e.g.

Arnold, M. (2015) ‘Dark days turn darker for HSBC as profits dive’. Financial
Times [online] 23 February. Available from
< http://www.ft.com/cms/s/0/7411ce86-bb7e-11e4-b95c-00144feab7de.html#axzz3Tb5zlUQu> [6 March 2015]

General guidelines

• Your work should be 1.5 spaced;
• Use an appropriate font (e.g. Arial/Times New Roman), Size 12;
• Use page numbers;
• Provide a word count (do not include the title or references)

Marking Criteria:

The marks awarded are based on report content, professional format and style, referencing and language accuracy (grammar and vocabulary).

Please refer to the separate guide for specific marking criteria on Moodle.

Submission:

There will be an opportunity to submit a draft version to the DRAFT Turnitin icon on Moodle. You may then view the Turnitin report but you may only submit ONE draft.

Your essay must be submitted to the FINAL SUBMISSION Turnitin icon on Moodle by 23.55 on Friday 24 April 2015.
Please note that you will only be able to submit ONCE and you will NOT be able to view the report.
Late submissions will be awarded a zero grade.

Your attention is drawn to the University’s regulations on all aspects of assessment, including submission and extenuating circumstances. It is very important to submit your own work.

For further information on assessment please refer to the Student Portal: https://students.coventry.ac.uk/BES/Pages/Home.aspx
Please be aware that when you submit coursework you are declaring that the work is ALL YOUR OWN work, and that nobody else, whether a student of the university or not, has helped you with it.
If you get somebody else to help you with the writing of your work, this is a form of cheating classified by Coventry University as PLAGIARISM. It is a very serious academic offence and, if you are found guilty of it, may result in the cancellation of your entire module grade, or even your degree.
If you are in any doubt about the regulations, speak to the module leader BEFORE you submit the work.