Unit 1: Introduction to the Scope of Business Market Economics and Strategy

•    Aims and Objectives:
•    Consider the use of economics in the business environment;
•    Understand the difference between the study of microeconomics and macroeconomics
•    Understand the basic economic concerns of choice and how it relates to scarcity and opportunity cost
•    Explain the advantages and disadvantages of different types of economic systems
Brief Introduction:
This unit introduces the economic study of business organisations and the markets in which they sell their goods and services. This is an introductory unit to bring you to understand the concepts of market economics and to introduce some basic economic tools. Within this unit various themes will be discussed that cover:
•    Define market economic
•    Difference between microeconomics and macroeconomics
•    Classification of resources
•    Generic model of business activity
•    Main factors making up the micro and macro influences on the firm
•    Advantages and disadvantages of different types of economic systems

Unit 11: Coursework 2 – Business Case Study based Test

•    Unit Introduction
Aims and Objectives:
•    Demonstrate knowledge of basic economic models and the measurement of concepts used in the analysis of markets and pricing strategies in firms and industries.
•    Demonstrate ability to use basic economic models to analyse a real world market, industry or problem.
Brief Introduction:
Within this unit students will undertake the final summative assessment
How long it should take to study? 2 hours
Any technologies used: case study

•    Summative Marked Assessment 2
Assignment 2 (Case-study based Test) – within the period of this unit you will undertake the final assignment a case study based test (weighed 60%). This is a time-constrained test of 2 hours, and can be found in the assessment section on Blackboard. This is an invigilated, but open book and seen case study based test via blackboard.
The final test is based on a business case study, which students analyse before taking the test. The test focuses on the results of the student’s analysis. To be taken at or around the final week of the module.
This test covers materials from the full module topics, developed through a seen case study.
The test is integrated within Blackboard, but as it’s a case study based text, grades will be released after marking and then recorded in the grade area. You should not open either of these tests until you are ready to take them. You will only be allowed to open the tests once.