DONT WRITE AN INTRODUCTORY PARAGRAPH FOR THIS ASSIGNMENT. JUST GO STRAIGHT TO THE POINT! ALSO, I AM ATTACHING A PREVIOUS ASSIGNMENT SIMILAR TO THIS ONE SO FOLLOW THE EXACT FORMAT FOR THIS ASSIGNMENT.
Describe the steps you would take in the following crisis scenario. List the members of your crisis team and their respective roles; list key stakeholders; draft a statement that includes your key message points; and, draft potential questions with model answers addressing each of your key stakeholders. Also include information about how best to get messages out to each audience.
Island Air operates service between City Airport and three islands off the coast that are popular vacation destinations. It is July, arguably your busiest month for business. You have begun to look into leasing more planes and increasing staff to accommodate high demands for flights. An early morning flight to one of the islands takes off from City and when reaching the cruising altitude, the door disengages and falls into the ocean below. The pilot makes a successful emergency landing. However, before you can even learn details of what went wrong, the media descends – both at the airstrip where the pilot was forced to make the emergency landing and at City Airport. What would your strategy be as the company’s spokesperson?
1. President of the University of Florida – will provide guidance and leadership for the protection of the campus community.
2. University Provost – will serve in place of the president in the event that the president is not present.
3. The Vice President of the University of Florida – will serve in place of the president and provost in the event that the two are not available.
4. The University police chief – will ensure that there are no incidences of insecurity during the period of the threat of the hurricane.
5. Chief Information Technology – will ensure that all campus communication systems are working so that any message that needs to be passed to students and staff is communicated in good time so as to facilitate the safety of the campus community.
6. Associate vice president of enrollment management – will ensure that the specific needs of newly enrolled students and continuing students are catered for.
7. Director of student health services – will ensure that campus health care providers are on standby so that they any cases of injury during the hurricane crisis are dealt with immediately.
1. Students of the University of Florida
2. Parents of the campus’ students
3. Campus staff
I would like to begin by assuring all students, staff and faculty members that the University of Florida is well equipped to protect its community from the imminent category five hurricane. The campus’s crisis team has three priorities; to protect the entire population of the University and community, to protect the campus’ intellectual and physical property and to minimize damage that might arise from the hurricane by helping the campus resume normal activities. I would want to assure the first year students that there is no cause for alarm because the campus’ emergency response team is on high alert ready to rectify any irregularity that may arise during this crisis period. All first year students should report to the patrons that they have been assigned to every twenty-four hours until the campus president announces the end of the alert period.
To parents who have continuing students in the university, I would like to make the assurance that the situation is under control. Please allow students to report to school once the semester begins. Staff members should continue dispensing their duties, especially those whose duty is to ensure that the situation during this crisis period remains calm. Over time, the university officials have refined their contingencies to help deal with large storms such, as the one expected so there is no reason to panic. Everything is under control.
I wish to assure students and staff members who are wondering whether this crisis will affect the normal program of the campus that there will be minimal changes, if any. Any alterations to the normal program will be communicated in good time to avoid any inconveniences.
I would like to invite concerned parents who are wondering the level of safety of the that the campus is offering the students to a meeting that will be held in the next three days to give a comprehensive briefing of the measures in place to counter this crisis. All relevant personnel will be present at the meeting and all issues will be addressed during the meeting so that any necessary adjustments to the crisis management strategy can be implemented immediately.
All information pertaining to the development of the hurricane crisis will be communicated through the campus’ department of information technology. Communication will be done through circulars, corporate emails, which all staff and students possess, text messages, the campus’ social media sites and the campus’ radio. As Farazmand (2007) says, proper and swift communication is imperative in a time of crisis. Therefore, all stakeholders should communicate any information that they feel is important towards combating this hurricane crisis.