Leadership Studies;Apple case

BUS 605
Questions for Case Analysis Assignment – Apple Inc. in 2015
Directions
Read the Apple Inc. in 2015 case carefully before answering the questions below. Also read each question carefully in order to understand exactly what you are being asked to do. Remember that the purpose of a case assignment is to help me assess whether you have understood and can apply the concepts and techniques covered in this course. Make sure that your answers are based on the application of appropriate theoretical concepts and techniques discussed in class rather than on a gut-feeling that you might have. I expect you to justify your answers through the use of appropriate concepts and techniques. This indicates that you are becoming proficient in the strategic leadership skills covered in this course.Note: The questions below should be answered based solely on the information provided in the Apple Inc. in 2015 case. Do not use information from other sources such as the internet, business magazines, or analyst reports.

Case Questions
1.    Perform an industry analysis of the smart-phone industry. Do you believe Apple was effective in neutralizing the threats and capitalizing on the opportunities posed by the forces in the smart-phone industry? If yes, explain how. If not, explain why not.

2.    What kind of competitive advantage and business strategy did Apple pursue for its iPhone business? What value chain activities were used to achieve this competitive advantage? Was it tailored to deliver the competitive advantage that Apple sought?

3.    Do you believe Apple’s business strategy for the iPhone was effective? Explain why or why not. Does the iPhone have a sustainable competitive advantage?