This assignment (2500 words) is due on Friday 23rd March, 2018

Critically compare the principles and practices of research strategy & design based on positivist and interpretivist research paradigms and using qualitative and quantitative methods. Support your answer with examples that illustrate how different approaches work and what their strengths and weaknesses are. Conclude with your preferred approach and why.

• Introduction:
o Say what you are going to discuss and introduce the assignment objectives/ question
• Main body:
o Start off with defining the key terms; strategy, design and research paradigms
o Introduce and define the different types within each of the above
o Critically compare using diagrams, theory and examples.
o Draw upon examples (of real research) that demonstrate how approaches work and their strengths and weaknesses
o Conclude the main body with your preferred approach and why
• Conclude the assignment:
o Summarise what has been said and how you’ve met the objectives/ assignment question.

The assignment should be referenced throughout (including introduction and conclusion)

• IT IS NOT A RESEARCH DESIGN/PROPOSAL OR AN ACTUAL STUDY
• It is an essay question and NEEDS TO BE ILLUSTRATED WITH EXAMPLES and fully referenced
• THESE EXAMPLES CAN BE GENERAL EXAMPLES OF BUSINESS AND MANAGEMENT TOPICS OR YOU CAN FOCUS ON ONE SPECIFC TOPIC OF INTEREST TO YOU
• IT NEEDS TO BE CRITICAL
• IT NEEDS TO BE BASED ON MULTIPLE SOURCES