? Identify three (3) critical issues which are unique to event marketing and discuss the

implications of these on the planning of event marketing campaigns.

? Use relevant theory and case study examples in your response.

Below Expectations (Z) Meets Expectations (P – C) Exceeds Expectations (D – HD)

Introduction: the essay topic is introduced clearly and concisely.

Essay Body: discusses relevant content for topic.

Essay Body: provides deep analysis and thought provoking discussion.

Essay Body: draws on appropriate industry examples to underpin arguments.

Essay Body: well supported by appropriate academic literature.

Conclusion: ties up discussion clearly and concisely.

Appropriate use of event & marketing-related terminology.

Well-structured essay; logic and flow through the discussion.

Spelling, punctuation, sentence structure and grammar.

Correct formatting of in-text citations and reference list.