Vital Cargo is a long-established courier company with its headquarters in Coventry. The principal activities of the company concern the operation of a small package delivery service.

The company’s operations are presently concentrated in the West Midlands.

The company has been approached by Courier Exchange with a proposal to participate in an Eco-friendly Logistic Network for the wider UK courier market. Vital Cargo’s Coventry base is unlikely to be able to accommodate all the additional traffic; a new logistics solution is required.

You are to prepare a report outlining the potential impact of Courier Exchange’s proposal on the distribution footprint of the company