Find and report on an article that talks about a brand (product or service) that needed to do something to retain their brand identification. Explain the concept of brand identification and the methods to retain it.

Find and report on an article that talks about a brand (product or service) that has become “legendary”. Legendary can mean a long history, or longevity or a ‘heritage’ brand, and/or one that is very popular or famous. Explain what makes a brand legendary.

Find and report on an article that talks about the growth of any global brand (product or service) in either a developed or emerging market (or both). Explain some of the concepts of how a brand can grow in these markets.