Product:Verizon 4G LTE Smartphone

As you start developing the marketing plan, you realize the product and customers’ needs must match. Research the products your selected company promotes.

Your next step is to define the targeting, segmenting, and positioning of the product based on what customers are interested in about your product.

Write a report about your findings as follows:

* Customer Targets

* Who are your customer targets? * Explain the demographics and psychographic profile of your customer targets. * Consider if the target market will change and grow in the next decade. Include this information in this section.

* Customer Segments

* Decide if the customer groups should be segmented.

* Remember to segment based on homogenous and heterogeneous groups. * It is important to make sure the groups are large enough to generate substantial revenue for the company.1