“relationship” company in your industry.

You’ve been appointed as the new chief marketing officer (CMO) for a large packaged goods company. Your CEO has decided that your company will be the premier “relationship” company in your industry.
• What could that mean?
• How will you execute that?
• What will you use as data collection tools?
• What role will interactivity play in your plans?
• What role will e-mail play? Mobile devices? Social networking?