carry out research on German Centre Singapore, and using SWOT strategic analysis for their office rental business and strategic competitive advantage
located in Jurong international business park- provide more details for the SWOT analysis, such as references, graph, statistic, government
announcement for development of jurong east
Begin with following:
1- introduction – information for German centre, current and future development in jurong international business park-
2- SWOT analysis
3- Conclusion and recommendation – give some suggestion does you recommend to sell the land now or sell it later on year 2026 after high speed rail
terminal completion-
4- References – Harvard Citation
Strength should include the following:
strategic location, rental of office units, booking on seminar room event, sustainability in energy saving – achievement of Green mark platinum award 2015-
energy efficiency partnership award for 2014 and 2016 , future high speed rail terminal opposite their premises, future development of jurong east and
strong German community etc-
Weakness should include the following:
30 years plus 30 years lease from Jurong town corporation, currently already 25 years- Building facilities already aging and require major upgrading-