Reynold american inc, (tobacco)
3 question case answer (4-6 pages) use the book provided in the link below
http://www.coursesmart.com/
isbn 9781133495246
This assignment is an individual case assignment. Unlike our other case assignments.
this case. please answer the questions below. Your write-up should be mall-written.
double-spaced,.and use a Times New Roman size 12 font. It should be tween 4 – 6
pages long. and include at least two outside sources (use APA format).

1. Discuss the environmental threats faced by RA! and the tobacco industry.

Hint: see Table 3 in the “Preparing a Case” section of the textbook.

2. Given your response to #1. what strategic measures have been used to overcome
or contend with these challenges? In your opinion. have any of these strategic
measures been unethical? _ i

3. It is alien said that the tobacco industry is “ethically chat . ; Vi‘
would you recommend for RAl’sl continued success in . ‘v(,n.”t;_;:{ ; .3’,
industry, can RA] be both successful andnct in an