sport direct
Order Description
SportsDirect have been in the public spotlight for a number of reasons over previous years. Recently they have suffered a loss in profits https://www.bbc.co.uk/news/business-38247155
Critically evaluate the strategic environment they are operating in, and their current strategy as an organisation. On the basis of this evaluation, identify a future strategy for the company.
You will need to research SportsDirect, using as wide a range as sources as possible. SportsDirect has been a high profile form in recent years, so there is information out there. You should consider not only issues specific to SportsDirect, but also the forces acting in the sector in which they operate, as well as wider economic and political forces.
You are expected to research relevant academic theories and models to use in your answer.
You should be able to find material about SportsDirect from a range of sources, but remember
a) Ensure you always reference clearly where you get material from
b) Be critical when conside