Google Starbucks competitive advantage and pick out several documents to read (there are
lots!) Discuss sustainable competitive advantage attributes associated with Starbucks.
Example: Starbucks’ mobile and digital strategy is considered “light-years ahead of other
brick and mortar retailers.” Ad: “When you’re at Starbucks you get more than free Wi-Fi – you
also get access to Starbucks Digital Network. You can check the news and access local
information while connected to our free Wi-Fi service. From exclusive movie trailers and other
videos to a bounty of other premium offerings, the Starbucks Digital Network offers you a
world of content from one convenient, comfy location.” How does this give Starbucks an SCA?
Respond to this and/or post other attributes.