Strategic analysis
Order Description
Individual assignment – A
Due: W6 – 2 April 2015
Weighting: 30%
Each student will be expected to submit an individual assignment of 2,500 words. The format for the assignment is an ESSAY.
For Individual Assignment (A), each student will need to prepare a critical literature review on the Uppsala Model of firm internationalisation (covered in Topic 3) and explain to what extent this model helps us to understand a firms’ process of internationalisation? To provide a rigorous review and critique, you are expected to read widely and incorporate at least 20 different references from academic articles. A separate Individual Assignment Document detailing the submission guideline and marking criteria will be uploaded to iLearn.
In undertaking this assignment students’ need to:
Research the topic in an in-depth manner
Provide a critical perspective of the literature on a topic
Remember, it is expected you will demonstrate strong analytical skills in your essay.
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Students are expected to maintain an appropriate standard in presenting their essay Remember to acknowledge your sources throughout the paper using the Harvard referencing system. The report is to be typed and 1.5 spaced (a standard 12 point font should be used). It should be checked for spelling, consistency and clarity of expression.
Your essay must be submitted to Turnitin at www.turnitin.com
WARNING on late submission:
NO extensions will be granted except for cases in which an application for Disruption to Studies is made and approved. Students who have not submitted assignments prior to deadlines will be awarded a mark of ZERO.
This Assessment Task relates to the following Learning Outcomes:
Develop a deep understanding of the key theories and concepts in strategic management and their implications for international business
Critically apply relevant theories, concepts and techniques to analyse strategic issues in international business
Design new conceptual models and frameworks for strategy analysis and implementation based on the theoretical principles introduced in the course