Strategies of Customer Relationship Management and E-Commerce
Purpose of the Assignment: This assignment has a two-fold purpose: 1. To help students better understand Customer Relationship Management (CRM) and the e- ?commerce strategies via a company’s website. ?2) To find out how effectively Customer Relationship Management contribute to e-commerce. ?
Requirements of the Assignment:
Visit websites of The Walt Disney Company https://thewaltdisneycompany.com/ and Time Warner Inc. http://www.timewarner.com/ and identify the following:
1. The major customer-related activities on both websites and how they are supported by information technology.
2. The effective e-commerce and CRM strategies, applications and services on both websites.
Write a short report in APA (American Psychology Association) style on the findings of the above items 1 and 2 with appropriate comparison, contrast, and discussion.
The report should be word-processed in Times New Roman 12 pt font, with no less than FIVE and no more than SIX double-spaced and numbered pages (with 1” margins on all sides), excluding figures, tables, or illustrations. It should include the following parts (no title page is needed):
• Your name and course information
• Title of the report
• Abstract of the report
• Main findings with comparison, contrast, and discussion in details
• Conclusion
• References
This assignment accounts 10% of your final grade.
Grading Criteria:
Grades will be based on:
• The appropriate content of your report (50%).
• The quality, clarity, and concise of your report (50%).