by Tom Kelley with Johnathan Littman, Currency Books @ 2001 (
Question 1: Describe IDEO’s method for innovation. What are the basic concepts and ideas? Support your answer with specific references to the book.
Question 2: Chapter 3 discusses the concept of cross-pollination. Why is it important in the context of innovation?
Question 3: Chapter 4 offers guidance to productive brainstorming. What does the chapter tell us about how NOT to have productive brainstorming?
Question 4: Refer to Chapter 6. Is prototyping an innovation important? Why or why not?
Question 5: Chapter 12 encourages us to “Color Outside the Lines”. Why? What is the main idea here?