The impact of consumer behavior on luxury brand investment strategy —— A comparsion study between China and France

Order Description

Summative Assessment:

Topic:

The impact of consumer behavior on luxury brand investment strategy —— A comparsion study between China and France

more focus on finance

The Research Proposal Project: You are required to choose a research topic for purposes of analysis. Write a research proposal suitable for a dissertation which will:

•    explain the rationale for the research (i.e. why it is worth doing);

•    state the aims and objectives of the research;

•    explain the methodology you intend to use in your research;.

•    explain the specific research techniques which you intend to use (e.g. questionnaire, interviews, case study etc). Give your reasons why you think that the chosen technique or techniques  is (or are) appropriate for this project.

•    discuss what, and how, data will be collected; e.g. consider whether data is primary or secondary; qualitative or quantitative etc.

•    explain how the data will be interpreted;

•    discuss whether the findings will have validity, reliability and generalisability

•    discuss any potential difficulties which might arise in relation to this research and explain how you might deal with these difficulties.

The total length of the proposal should be around 3500 words.

1.    Introduction
2.    The rationale and purpose
3.    Aims and Objectives of the research
4.    The Research Methodology
5.    Research Techniques
6.    Data Collection process
7.    Data Interpretation
8.    Date Analysis
i.    Validity
ii.    Reliability
iii.    Generalisability
9.    Potential Difficulties and Solutions
10.    Conclusion
11.    References
12.    Appendix
13.    The Research Onion