Online Intermediaries have a very important role, as they facilitate in a variety of ways the sales process, and as such, for a product to make its way from the producer to the consumer. However, they are diverse and have different types and functionalities in assisting the sales process.
You are working with Yanko Design (Y K) that designed and produced a new innovative produce (Smart Finger). You are advising on the role of online intermediaries as an important element in the digital marketing environment.
You are therefore required to produce a report that analyses and discusses (the range of intermediaries types) and identifies the most suitable 2 or 3 types of online intermediaries that you believe would be effective in specifically marketing this new product in the UK online marketplace.