Order Description
QUESTION 1
Conduct a thorough SWOT analysis based on the case material and compare it to a
SWOT analysis for 2017. You need to conduct research for the year 2017. Use a
minimum of five strengths, five weaknesses, five opportunities and five threats.
QUESTION 2
Why has Disney been successful for so long? What did Michael Eisner do to rejuvenate
Disney? Specifically, how did he increase the net income in his first four years? Provide
strategies that Disney should follow in the next three years, starting from 2017.