Why might an existing non-franchised business choose to become a franchisor?

Order Description

You should aim to produce a well-integrated piece of work within a maximum of 2,500 words. Think creatively and draw together different strands from the course and apply them to the context of business format franchising. During the course you will be exposed to a variety of sources relating to franchising and we would encourage you to draw actively and effectively on as wide a range as possible.
You MUST use appropriate academic literature to answer these questions well. Descriptive answers are not enough; you are expected to provide critical discussions.
– Draw on theoretical and empirical academic studies.
– Explore links with other relevant topics/ issues.
• Think critically
– Don’t take things for granted
– Unpack complexities
– Avoid basing your views on the opinions of others (guest speakers, etc. – think about their world-views)
• Follow the rules of argumentation
– Use both literature and examples
• Be constructive and offer alternatives
– Development of models / theories
– Future research opportunities